An initiative undertaken by a leading German automotive OEM to transform its intricate market configuration system, which supports the customization of vehicle offerings across 140+ global markets.

Each market demands vehicle configurations based on local needs, a process currently managed using a powerful but outdated Mainframe tool. This system not only has intricate backend data structures but also presents a steep learning curve—new users typically take 9-12 months to become fully independent.  The goal of the BACON project was to replace this mainframe tool with a modern, cloud-based solution that could handle the complexity of the backend while drastically improving usability for market managers.

 

As design lead, I identified inefficiencies in the previous design team's processes and implemented a new Sprint plan to improve collaboration and productivity. I worked closely with stakeholders/developers/SMEs to understand their goals, conducted thorough research to capture user requirements, and crafted a long-term North Star vision and MVP designs,  ensuring to meet the client's high expectations. In addition, I was responsible for all the design decisions pertaining to the project.

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This project is under NDA and further details cannot be shared online.