An ambitious passionate designer desiring to dissolve complexities. Looking forward for a place where I can contribute my skills and explore new challenging works.
COFFEE DAY
TABLET
The face of the Coffee Machine
Role - Design Lead
ABOUT
A new face
Coffee Day Global Ltd. also known as CDGL is one of India's leading coffee chain company. They cover different touch points of Indian coffee. Their coffee vending machines are in wide spread usage ranging from big corporates to small retails. This project is about creating a tablet for their next generation coffee vending machines.
RESEARCH
Know the user
India is the sixth largest producer of coffee in the world, but majority of Indians especially the northern and tea producing eastern hills prefer to start their day with a cup of tea. Amazingly and exceptionally the southern part of India has been cultivating and enjoying coffee for generations, mainly the filter coffee or most commonly called by its colloquial name Kaapi . With westernisation, the trends of the younger generation specially has moved on to the premiums variants like Cappuccino, Latte, Mocha etc. Hence it becomes very important to understand the behaviour of people in different locations towards their usage of the Coffee Vending Machine. For example, how the machines are placed and handled in different situations . Deep diving was also done into the manufacturing and the service activities of the machine.
Research Methods Used
- Contextual Enquiry
- Interviews
- Observation
ANALYSIS
Key Takeaways
The foremost thing to understand from the users, was to know if they are ready to use a touch interface in a coffee machine where the interaction would happen mostly with wet hands. The acceptance of the user towards the touch interface for such machines was quite positive.
The users felt that the coffee machine had an outdated design. The face of the machine where all the interactions happened, the tablet itself looked and felt primitive. The existing Indus+ machines had basic ergonomic issues which bought unwanted reflection on to the screen making it difficult during its interaction. The interviews with the technicians helped in understanding the uneasiness they faced while accessing the different ports in the existing machine.
PROBLEM BRIEF
Focus in this project
To create a new identity for the CDGL coffee vending machine by re-designing the machine interface (hardware) to enhance the appearance, usability and induce next generation experience for Indian market considering the end user's, production engineer's as well as service technician's requirements in a corporate as well as retail environment.
IDEAS
Digging Deep !
An amalgamation of premium and flawless sleekness with the growing new generation. Aesthetic design can be critical to consumer acceptance. The appearance of a product can have a significant impact on its ultimate success or failure .
INTRODUCING
The face of the Coffee machine
The new tablet is designed to cope up with the current erratic trends of interfaces and its usage in different products. A good blend of the unusualness and modernism has been bought into the design to sustain the product novelty. Experience does not only reciprocate on the surface but also within new technologies embedded into the product. The tablet has a NFC provision, which facilitates easy authentication for representative from CDGL. The tablet is also equipped with an 8 mega-pixel front facing camera, a 1.5m range proximity sensor to detect the presence of a user approaching the machine, and two 3Watts speaker to communicate alerts and feedbacks.
Hover on the image to view the display
FEATURES
The notification LED
Tucked under the bezel is an array of 7 LEDs, that creates another touch-point easing the communication between the machine and the user. It communicates different messages to the user through different colours and flow patterns like when the coffee is dispensing, alerting error messages and during sleep mode etc.
VARIANTS
Colours
The tablet comes in three different colour variants which are, the classic matte black, the premium milled white and the blending copper coffee.
